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Importance of Conversion Rate Optimization


In today’s digital world, only having a good website and pay per click strategy doesn’t necessarily mean it will show results in terms of sales. It is of utmost importance to have a well optimized website that uses several techniques to convert your visitors into taking an action you want them to take. This is where Conversion Rate Optimization (CRO) comes into play. CRO provides businesses with a scientific approach to optimize websites for converting more visitors into customers or subscribers. Even small changes to your website can have a significant impact on the bottom line of your company. Performable, for example, a company acquired by Hubspot in 2011 – was able to increase click-through by 21% by using a red button instead of a green one. Here are some reasons why having a good CRO strategy is important for your company.

Pay per click costs are rising:

With the increase in number of businesses using PPC tools like AdWords for online marketing, the prices for PPC are on a steady rise. Pay-per-click used to be the best way for new or small businesses to get some attention while search engine optimization kicked in, but it’s becoming less and less efficient most clicks don’t convert to sales. Companies are noticing their PPC ad spend budgets increasing while online conversions are decreasing. That’s where conversion rate optimization helps you make the most of the clicks you get on your website.

Online competition is increasing:
The competition for selling online is increasing at an alarming rate and more and more big companies are eating into the market share of smaller companies. Having a simple, easy to navigate website has never been more important. This means having a website which automatically funnels visitors towards actions you want them to take is necessary to convert page visitors into customers. Conversion optimization gives you an edge over your competitors.

The effects of Social Media:
Social media websites like Twitter, Facebook and Twitter provide businesses with a great platform to connect with new and existing customers, as well as increasing brand loyalty amongst your customer base. Despite having a positive impact of the number of page views, Social Media has also fostered an atmosphere of a shorter customer attention span.
Social media has increased the number of page views, but it has also fostered the atmosphere of a shorter consumer attention span. That means that you need to be able to capture and leverage customer interest once you have it.
Having a product listed on your site isn’t enough anymore. You need to differentiate yourself from the competition which will require you to have your own unique story tied to your offerings.

CRO is important for every online business mainly because it helps you acquire more customers in a shorter amount of time. It improves your other marketing campaigns. Once CRO is in place, it hugely benefits you and your business. Now is the time to get your website conversion rate optimized!

If you are looking for a company in Sydney that can optimize your conversion rate, ICTOne may be for you. Contact us: 1300 ICT(428) 121